The Book Trailer

Book trailers, says my fresh new copy of Book Forum, are really taking off this year. Check out Ian McEwan’s sexy/glam little number for his new book On Chesil Beach. SURE i feel a bit skeeved by an old man reading aloud 'nipple' but still it's flashy. and darn it i, and my fellow generation 'whatever's', are suckers for flashy...

Seems to me, as these things proliferate, library websites can easily take advantage of these free and dynamic and, again, free, book marketing tools by, at the very least, linking to the trailers through recommended reading announcements.

Better yet, libraries can create a fun web place for homemade videos. This boy put a charming little trailer together for a school project on his favorite book. While the sound quality isn't very good, it's cute, he used The Cure (Robert Smith is timeless), and he clearly read the book, evaluated its points, and is expressing what he learned to others.

Libraries can reap major benefits by encouraging kids to use their mighty techy skills to advertise their favorite books.